Animation videos are a great way to promote your brand, product, or service, and achieve your marketing goals. But how do you know if your animation video campaign is worth the investment? How do you measure the return on investment (ROI) of your animation video campaign?

ROI is a metric that compares the cost and benefit of a marketing campaign. It shows how much profit or value you gain from your campaign relative to how much you spend on it. A positive ROI means that your campaign generates more revenue than it costs, while a negative ROI means that your campaign costs more than it generates.

But measuring the ROI of your animation video campaign is not as simple as subtracting the cost from the revenue. There are many factors and variables that affect the outcome and impact of your animation video campaign, such as:

• The type and quality of your animation video
• The goal and purpose of your animation video campaign
• The target audience and platform of your animation video campaign
• The duration and frequency of your animation video campaign
• The tracking and analysis tools and methods of your animation video campaign

In this blog post, we will share some tips on how to measure the ROI of your animation video campaign. We will also show you some examples of successful animation video campaigns that have achieved a high ROI.

The Tips for Measuring the ROI of Your Animation Video Campaign

Here are some tips on how to measure the ROI of your animation video campaign:

• Define your goal and purpose: Before you start your animation video campaign, you need to have a clear and specific goal and purpose for your campaign. What do you want to achieve with your animation video? What is the desired outcome or action that you want your audience to take after watching your animation video? Your goal and purpose will determine the type and quality of your animation video, as well as the target audience and platform of your animation video campaign. For example, if your goal is to increase brand awareness, you might opt for a catchy and memorable animation video that showcases your brand personality and value proposition, and target a large and diverse audience on social media platforms. If your goal is to generate leads and conversions, you might opt for a clear and persuasive animation video that highlights your product or service features and benefits, and target a specific and qualified audience on your website or landing page.
• Define your cost and benefit: After you define your goal and purpose, you need to define your cost and benefit for your animation video campaign. Your cost is the amount of money that you spend on creating and distributing your animation video, such as the production cost, the advertising cost, and the maintenance cost. Your benefit is the amount of money that you earn or save from your animation video campaign, such as the revenue, the profit, the savings, and the value. You can use different methods and formulas to calculate your cost and benefit, depending on your goal and purpose. For example, if your goal is to increase brand awareness, you might use the cost per impression (CPI) method to calculate your cost, and the brand lift method to calculate your benefit. If your goal is to generate leads and conversions, you might use the cost per acquisition (CPA) method to calculate your cost, and the customer lifetime value (CLV) method to calculate your benefit.
• Define your tracking and analysis tools and methods: After you define your cost and benefit, you need to define your tracking and analysis tools and methods for your animation video campaign. Your tracking and analysis tools and methods are the ways that you collect and measure the data and results of your animation video campaign, such as the views, clicks, shares, leads, conversions, and feedback. You can use different tools and methods to track and analyze your animation video campaign, depending on your goal and purpose. For example, if your goal is to increase brand awareness, you might use Google Analytics, YouTube Analytics, or Facebook Insights to track and analyze your animation video campaign. If your goal is to generate leads and conversions, you might use Google Tag Manager, HubSpot, or Mailchimp to track and analyze your animation video campaign.
• Calculate your ROI: After you define your tracking and analysis tools and methods, you can calculate your ROI for your animation video campaign. Your ROI is the ratio of your benefit to your cost, expressed as a percentage. You can use different formulas to calculate your ROI, depending on your goal and purpose. For example, if your goal is to increase brand awareness, you might use the following formula to calculate your ROI:

ROI = (Brand Lift – CPI) / CPI x 100%

If your goal is to generate leads and conversions, you might use the following formula to calculate your ROI:

ROI = (CLV – CPA) / CPA x 100%

Examples of Successful Animation Video Campaigns that Have Achieved a High ROI

To give you some inspiration and ideas, here are some examples of successful animation video campaigns that have achieved a high ROI:

• Dropbox: This is a famous example of an explainer animation video that helped Dropbox, a cloud-based file storage and sharing service, grow from a startup to a billion-dollar company. The video uses a simple and clear animation style, a friendly and conversational voice-over, and a logical and coherent animation flow to explain the problem, the solution, and the benefits of Dropbox. The video cost $50,000 to produce, but generated over 10 million views, 100,000 signups, and $48 million in revenue, resulting in a ROI of 96,000%.
• Spotify Wrapped: This is an example of a premium animation video that boosted the social media presence and engagement of Spotify, a music streaming service that offers millions of songs and podcasts to users. The video uses a colorful and dynamic animation style, a catchy and upbeat song, and a personalized and interactive animation concept to showcase the user’s listening habits, preferences, and discoveries throughout the year. The video cost $1.5 million to produce, but generated over 60 million shares, 1.2 billion impressions, and a 25% increase in user retention, resulting in a ROI of 80,000%.
• Grammarly: This is an example of a whiteboard animation video that increased the lead generation and conversion of Grammarly, a cloud-based writing assistant that helps users improve their writing skills and avoid errors. The video uses a white background and a hand-drawn animation style, a clear and compelling script and voice-over, and a logical and coherent animation flow to explain the problem, the solution, and the benefits of Grammarly. The video cost $10,000 to produce, but generated over 20 million views, 200,000 leads, and $2 million in revenue, resulting in a ROI of 20,000%.