Explainer videos are a great way to introduce your brand, product, or service to your audience and show them how you can solve their problems or fulfill their needs. But to make an effective explainer video, you need a compelling script that captures your audience’s attention, delivers your message clearly, and persuades them to take action.

In this blog post, we will share some tips on how to write a compelling script for your explainer video. We will also show you some examples of good and bad scripts and explain what makes them work or fail.

The Basic Structure of an Explainer Video Script

Before you start writing your script, you need to have a clear idea of the basic structure of an explainer video script. A typical explainer video script consists of four main parts:

• The hook: This is the first part of your script, where you grab your audience’s attention and make them curious about your video. You can use a question, a statistic, a story, a problem, or a surprising fact to hook your audience.
• The problem: This is the second part of your script, where you identify the problem or pain point that your audience is facing and empathize with them. You can use emotions, examples, or scenarios to show how the problem affects your audience and why they need a solution.
• The solution: This is the third part of your script, where you introduce your brand, product, or service as the solution to the problem. You can use benefits, features, or testimonials to show how your solution works and why it is better than the alternatives.
• The call to action: This is the fourth and final part of your script, where you tell your audience what to do next and how to get your solution. You can use a clear and specific instruction, a sense of urgency, or an incentive to motivate your audience to take action.

The Tips for Writing a Compelling Script for Your Explainer Video

Now that you know the basic structure of an explainer video script, here are some tips on how to write a compelling script for your explainer video:

• Keep it short and simple: Your explainer video script should be no longer than 90 seconds, which is the optimal length for keeping your audience’s attention and delivering your message. You should also use simple and clear language, avoid jargon and technical terms, and break down complex concepts into easy-to-understand chunks.
• Focus on your audience: Your explainer video script should be tailored to your target audience, their needs, their goals, and their challenges. You should use words and phrases that resonate with them, address their pain points and objections, and show them how your solution can help them achieve their desired outcomes.
• Tell a story: Your explainer video script should follow a logical and coherent flow, from the hook to the problem to the solution to the call to action. You should also use storytelling techniques, such as characters, conflict, and resolution, to make your script more engaging and memorable.
• Be conversational: Your explainer video script should sound like a natural and friendly conversation, not a formal and boring lecture. You should use a casual and personal tone, use contractions and colloquialisms, and address your audience directly using “you” and “your”.
• Be creative: Your explainer video script should stand out from the crowd and capture your brand’s personality and voice. You should use humor, metaphors, analogies, or rhetorical questions to make your script more fun and interesting.

The Examples of Good and Bad Scripts for Your Explainer Video

To illustrate the tips above, here are some examples of good and bad scripts for your explainer video:

Bad Script

Hello and welcome to our video. In this video, we will talk about our company and our product. Our company is called XYZ and we are a leading provider of cloud-based software solutions for businesses. Our product is a cloud-based software solution that helps businesses manage their projects, tasks, and teams. Our product has many features, such as:

• Project management: You can create, assign, and track projects and tasks, set deadlines and priorities, and monitor progress and performance.
• Team collaboration: You can communicate with your team members, share files and documents, and give and receive feedback.
• Reporting and analytics: You can generate and export reports and charts, analyze data and trends, and measure and improve your results.

Our product is very easy to use, secure, and affordable. You can sign up for a free trial or a paid plan on our website. Thank you for watching our video and we hope you will choose our product.

Good Script

Have you ever felt overwhelmed by managing multiple projects, tasks, and teams at work? Do you struggle to keep track of deadlines, priorities, and progress? Do you wish you could collaborate more effectively with your team members and clients? If you answered yes to any of these questions, then you need XYZ.

XYZ is a cloud-based software solution that helps you manage your projects, tasks, and teams with ease. With XYZ, you can:

• Plan and organize your projects and tasks in one place, and see everything at a glance.
• Communicate and collaborate with your team members and clients in real-time, and share files and feedback easily.
• Track and measure your performance and results, and get insights and recommendations to improve your productivity and efficiency.

XYZ is designed to be simple, secure, and affordable. You can get started in minutes, with no installation or training required. You can also choose from different plans to suit your needs and budget. And you can try it for free for 14 days, with no credit card required.

So what are you waiting for? Join thousands of happy customers who use XYZ to manage their projects, tasks, and teams. Visit our website and sign up for your free trial today.